This Cookie Policy explains which cookies and similar techniques lyvup.com uses, operated by Lyvup B.V. (Lyvup Health). Necessary cookies are always on. Analytics and marketing cookies are only placed after you consent in our cookie banner.
What cookies are
Cookies are small text files that a website stores in your browser. Similar techniques, such as browser storage and scripts that contact another server, work in the same way and are covered by this policy too.
Your choice
On your first visit our banner asks which categories you accept. Until you choose, we only use necessary cookies. You can change or withdraw your choice at any time via Cookie Settings at the bottom of every page; withdrawing is as easy as giving consent. You can also delete cookies in your browser settings.
Necessary cookies (always on)
These cookies make the website work, remember your cookie choice and protect our forms. They do not need consent.
| Cookie | Provider | Purpose | Expires |
|---|---|---|---|
__hs_cookie_cat_pref | HubSpot | Remembers which cookie categories you accepted | 6 months |
__hs_opt_out | HubSpot | Remembers that you made a choice, so the banner does not return | 6 months |
__hs_do_not_track | HubSpot | Stops tracking if you declined | 6 months |
__hs_initial_opt_in | HubSpot | Keeps the banner from reappearing on every page | 7 days |
__cf_bm | Cloudflare (HubSpot's network) | Protection against bots | 30 minutes |
__cfruid, _cfuvid | Cloudflare (HubSpot's network) | Limiting excessive traffic | End of session |
_GRECAPTCHA | Google reCAPTCHA | Telling people and bots apart on our forms | 6 months |
Analytics cookies (only with your consent)
These cookies show us how visitors use the website: which pages they visit, how long they stay and where they came from. They identify your browser, not your name. If you accept them and later submit our contact form, HubSpot links your earlier visits to your contact details (see our Privacy Policy, section 4).
| Cookie | Provider | Purpose | Expires |
|---|---|---|---|
__hstc | HubSpot | Main visitor cookie: first and last visit, number of sessions | 6 months |
hubspotutk | HubSpot | Visitor identifier, passed on when you submit a form | 6 months |
__hssc | HubSpot | Counts page views within a session | 30 minutes |
__hssrc | HubSpot | Detects a new browser session | End of session |
_ga | Google Analytics 4 | Distinguishes visitors | 2 years |
_ga_<ID> | Google Analytics 4 | Keeps track of the session | 2 years |
HubSpot also uses browser storage (__hmpl, hublytics_events_53) to hold analytics events briefly before sending them. According to HubSpot this storage contains no information that identifies you.
Marketing cookies
We do not use marketing or advertising cookies. If we ever activate one, such as the LinkedIn Insight Tag, we will update this policy first and ask for your consent in the banner.
Google Tag Manager
We use Google Tag Manager to load Google Analytics. Tag Manager sets no cookies itself, but your browser does contact Google's servers, which can see your IP address. Tag Manager only loads Google Analytics after you have accepted analytics cookies.
More information
Cookie names and expiry periods are as published by HubSpot and Google, checked in October 2026. For how we handle personal data, see our Privacy Policy. Questions: privacy@lyvup.com.